I do not think that Zynga will disappear as a company anytime soon. ?As a matter of fact I think the company has a very bright future ahead of hit. ?Few companies are making flash games that are as innovative as what is going on at Zynga and almost no one has as big a loyal following for their games. ?However, since the company went public none of this is good enough for investors until it translates into obvious avenues of making money. ?Zynga, like most social networking companies, is making most of its income off of advertising. ?That is not a terrible model, since that is how Google makes its revenue, but investors likely got in bed with Zynga because they saw a company with the reach to do a lot more than just make a few advertising bucks. ?The only problem is how to use all that influence and turn it into profit. ?For Zynga, the only obvious answer that seems to in front of the company is online gambling.
Zynga could really turn things around if they were able to create an online gambling company here in the United States. ?It would cost the company almost zero money to simply add a real money purse to some of the games that they already offer on mobile devices and they could have the whole country playing poker over their social networks the way they have the entire country playing Words With Friends. ?At this point it seems like online gambling is a necessity for the company and when companies with as much reach as Zynga have a necessity they likely find ways of pulling it off. ?
Source: http://vegasonlinecasino.cc/online-gaming-revenue/
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