Pinterest is an online wonderland for holiday shoppers and wishlist builders. The biggest buying season is in full effect, but are you capitalizing on a marketing plan that will help you use Pinterest to drive traffic and sales to your online business during the holiday season?
For some online entrepreneurs and business owners, holiday revenue makes up 20?40% of their annual sales and in 2012, holiday sales are? projected to come in around 586 billion dollars Wow!!
So with all this money flying around, how can you make sure you get in on the action?
3 Ways To Use Pinterest To Drive Traffic and Sales During The Holiday Season
Pinterest is not necessarily a place to shop, but a place to get inspired on what to shop for.? On average, Pinterest users spend more money on their purchases than anyone else with the average referred ordered coming in at almost $180.
Pinterest Tip #1 ? Holiday Boards
Millions of hot buyers are flocking to Pinterest for inspiration on design, holiday decor, gift ideas, and recipes. Take advantage of all this activity and use Pinterest to drive traffic and sales by publishing and posting holiday themed content alongside your regular product and services offerings. Research shows us that trending topics on Pinterest see an 94% increase in CTR (click-thru rate). What does this mean to you?
MORE CLICKS = MORE TRAFFIC = MORE SALES!
Pin your own products in addition to other people?s Christmas inspiration, photos and recipes. Make sure your products make sense and are congruent with the overall theme you are promoting. For example, if you are a distributor for a coffee business ? pin gift baskets filled with your products alongside yummy holiday coffee recipes. People are more savvy than ever so don?t force feed them your products and services especially if they d not add value.
Pinterest Tip #2 ? Gift List
Every year I?m faced with the task of ?what am I going to get so-and-so for Christmas?? We are all faced with the overwhelming decisions that come with putting together a gift list. So if you have a customer based business why not help them put by putting together a ?custom?holiday gift list of your favorite things. Think Oprah without actually buying the gifts! Within your recommended ?gift list? make sure to included our own offerings and products.
Consider creating Pinterest ?gift list? boards such as: ?gifts for newbie marketers? or ?gift ideas for work at home moms?, or even ?awesome Christmas gifts for aspiring millionaires?. What makes Pinterest so awesome is that you can be super creative! This is the place where targeted keywords matter. To get optimal exposure and visibility, make sure of include words like, ?gifts?, ?gift ideas?, and ?Christmas? in your board titles AND in the image captions.
You will also want to Pin your photos with a price. Add a price to any pin by typing the dollar sign ($) and the numeric value in the caption of your pin. Pins with prices get more likes and are automatically included in the ?gifts? tab on the homepage of Pinterest.
The key to using Pinterst to drive traffic and sales is add value, keep viewers engaged and to have fun!
Pinterest Tip #3 ? Pin To Win
Social media contests are always a fun and creative way to keep people engaged. It?s worked on Facebook and Twitter so why not Pinterest? Hosting a contest on Pinterest is one of the best ways to get more followers fast and drive tons of fresh traffic to your blog or website.
Promote your Pinterest contest on Facebook, Twitter and to your email list just like clothing company Intermix did here:
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For even more exposure, pin the content to the top of your Facebook Business Page or run a Facebook ad that direct potential customers to your custom tab. Just like above, make sure you include an optin box! You should be thinking about generating leads at every point.
What?s to Point of A Pinterest Contest?
When someone pins a photo from your blog or website, it shows up in their Pinterest newsfeed which can be seen by all of their followers. This visibility is what leads to viral exposure, putting you in front of hundreds of new potential leads, prospects, clients, followers and customers.??
Additionally, each pin will also create a backlink to your site which helps to improve your search engine rankings. Pretty cool huh!
Want To Learn More About Using Pinterest To Drive More Traffic and Sales?
Download my FREE Pinterest Marketing Guide. Enjoy!!
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