Mobile Ad Network InMobi Continues Buying Spree, Picks Up Metaflow Solutions For App Distribution

"As a global leader in the mobile advertising space, InMobi is committed to growing the mobile ecosystem. Our acquisition of?Metaflow Solutions will help us to continue to rapidly expand the distribution?and monetisation of content for our developers and publisher partners,? Naveen Tewari, Founder and CEO at InMobi, said in a statement. Consolidation in the mobile advertising and app distribution spaces seems inevitable. InMobi is one of the larger of the independent mobile advertising companies -- its ads, it says, reach?578 million mobile consumers, in over 165 countries, through billions of ad impressions every single day -- but there are at least 4 other ad networks working at that same scale or greater. Having a better route through to where those ads might go -- that is, better targeting and placement, as well as wider placement -- is essential for a company like InMobi to compete effectively against AdMob/Google, iAd, Jumptap, Millennial Media and all the rest.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/l9dPGHRrNOc/

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